In march, 2015, Xu Xin, a financial master of class 2012, was directed professor by Zhuo Yueshu from Finance College of Nanjing Agricultural University. Her master's thesis “evaluation on the quality of service of commercial bank products based on KANO model” was awarded the first national outstanding thesis of financial master's degree.
51 national universities involved in the selection, the committee of financial professional degree graduate education guidance (hereinafter referred to as financial teaching committee) organized the recommended experts from all contestant universities to have an anonymous evaluation first. After screening for anonymous review, 10 articles from class of 2013 and 17 articles from class of 2014 were awarded. The graduate thesis guided by professor Zhou Yueshu was the only paper that was awarded in Jiangsu province from class of 2014.
“Evaluation on the quality of service of commercial bank products based on KANO model” explored the consumer decision rules of commercial bank products or characteristics of services quality by using the KANO model. She tried to find out the reasons for attractive and one-dimensional quality affecting degree of customers’ satisfaction or attracting consumers’ attention. She explored the correlation between different personal characteristics of consumers and elements for determining quality in order to further gain the market and win customers’ valuable advice of commercial banks.
Dissertation is an important part of graduates’ education and the concentrated reflection of training quality. Financial teaching committee carried out the first national selection of outstanding thesis written by finance master to further promote the development of the project on professional master’s degree of finance, to perfect financial masters’ cultivation system and to expand positive social impacts. The thesis fully embodied our high level of research innovation and high requirements of masters’ cultivation program. The award guided our graduate students how to write high quality and high level thesis.
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